MIAM joins BESCO Hall of Fame with its aim of making event food different, through real ingredients, creativity and attention to detail. From individual dinners to catering for corporate and private clients, MIAM develops the idea that food can be more than just part of an event: it can be a way to convey an attitude and create an experience.

Past

MIAM began with the idea of making event food different. At the heart of the concept are personal dinners, where clients choose a chef not only for culinary skills but also for communication, personal attention and the ability to create new and unexpected experiences.

Gradually, this individual service became the basis for building a larger business. Each next step came from observing clients' needs and looking for a way to bring the experience to more people.

For MIAM, though, growth was never an end in itself. It is the result of the trust of the people who turn to the team, and of its readiness to learn from their feedback.

"Everything MIAM creates comes from the client." – Miroslava Neycheva and Angel Vasilev, founders of MIAM

This understanding remained at the core of the company through its later changes. After the pandemic, MIAM shifted its focus from event catering to deliveries for corporate and private clients, office catering and gatherings, while keeping its commitment to quality and service.

Present

Today, MIAM offers catering for businesses and private clients, combining varied food, creativity and precision in detail.

For the team, good catering is not just about feeding guests. It has to convey the host's message and make people feel the care put into the event.

Many of MIAM's clients are companies that rely on the team for their special occasions. Whether it is a small gathering or a major event, food becomes a way for a business to show its attitude toward its guests, partners and employees.

"Our contribution to the community is rooted in helping businesses express their emotion, dedication or attitude toward their guests through the food we serve on their behalf." – Miroslava Neycheva and Angel Vasilev, founders of MIAM

This approach puts relationships with clients at the center of the company's work. According to MIAM, trust and constructive feedback are among the reasons the brand keeps developing. That is why the team pays attention to the whole experience, from the first email or phone call to the delivery of the order and the feedback afterwards.

Future

For MIAM, future growth is about continuing to create a complete, high-quality experience for every client. Whatever the size of the order, the goal stays the same: for food to carry value beyond its taste and to help people express their attitude toward their guests.

Behind this aim is also the way the team thinks about growth. Strategy sets the direction, but achieving goals depends on daily work, the right energy and attention to detail.

"A development strategy is written on paper and outlines the end goal. You structure your tactics with the right energy and attention to achieve that goal." – Miroslava Neycheva and Angel Vasilev, founders of MIAM

This is also the message MIAM carries with it as it grows: not to compromise on quality, to listen to the people who trust it and to turn every order into an opportunity for something more than good food.

Because sometimes the strongest impression a business can leave lies not only in what it offers, but in how it makes people feel.

MIAM's story shows how food can be much more than part of an event: it can convey emotion, create closeness and leave memories. With this attitude toward detail and people, MIAM continues to develop its own signature and to contribute to the experiences of the business community.